Digital Marketing with AI — The Complete Career Course by Tally Shiksha

In today's rapidly evolving digital economy, businesses of every size — from small Raipur shops to large pan-India corporations — depend on skilled digital marketers to grow their brand, attract customers, and generate revenue online. Tally Shiksha, India's most trusted education franchisee network with 170+ centres across Chhattisgarh, Madhya Pradesh, Jharkhand, Odisha and beyond, now brings you a comprehensive, job-oriented Digital Marketing with AI course that is designed for the real-world demands of 2025 and beyond.

This course is not just about learning theory. Every module is packed with hands-on practice sessions, live projects, AI tool demonstrations, and industry assignments that ensure you graduate with a portfolio — not just a certificate. Whether you are a fresh school pass-out looking for your first job, a working professional seeking to upskill, or a business owner wanting to promote your enterprise online, this course has been crafted just for you.

Why Digital Marketing with AI is the Skill of the Decade

Artificial Intelligence has permanently changed how digital marketing works. Tools like ChatGPT, Google Gemini, Midjourney, Canva AI, and Jasper.ai can now write blog posts, design creatives, run A/B tests, predict customer behaviour, and automate entire campaigns in minutes. A marketer who knows how to use these tools is not just more efficient — they are exponentially more valuable to any employer or client.

India's digital advertising market crossed ₹35,000 crore in 2024 and is growing at 25% annually. Every day, thousands of businesses are moving from traditional print and radio advertising to Google, Instagram, YouTube, and WhatsApp marketing. This has created an enormous demand for trained digital marketers — a demand that India's colleges and universities have not been able to meet with their traditional syllabi.

Tally Shiksha's Digital Marketing with AI course bridges this gap. By combining the fundamentals of digital marketing with the latest AI tools, we ensure that every student who completes this programme is ready to be hired on Day 1 — or to start their own freelance digital marketing practice.

Who Should Join This Course?

This course is designed for a wide range of learners. You do not need a technical background or prior computer knowledge to start — all you need is the desire to learn and the willingness to practice consistently.

• Students (10th, 12th pass, graduates): Build a career in one of India's highest-demand fields without needing an engineering or MBA degree.
• Working professionals: Add digital marketing to your resume and open doors to higher-paying roles in marketing, communications, and business development.
• Business owners & shopkeepers: Promote your own business on Google, Facebook, Instagram, and WhatsApp without hiring an expensive agency.
• Homemakers & freelancers: Build a flexible, work-from-home income stream through social media management, content writing, or SEO consulting.
• Teachers & coaching centre owners: Learn to market your own institute and attract more students using digital channels.
• Tally Shiksha franchisees: Use digital marketing skills to grow your own centre's admissions and build a stronger local brand.

Course Structure — What You Will Learn in 3 Months

The course is divided into 8 comprehensive modules, each covering a key area of digital marketing combined with the most powerful AI tools available in that domain. Classes are conducted in Hindi and English, with practice sessions, assignments, and a final project included.

Module 1: Introduction to Digital Marketing & AI Landscape

We begin with the big picture. Students will understand what digital marketing is, how it differs from traditional marketing, and why AI is transforming every aspect of the field. This module covers the digital marketing ecosystem — including search engines, social media platforms, email, content, and paid advertising — and introduces students to the most important AI tools they will use throughout the course: ChatGPT, Google Gemini, and Perplexity AI for research and strategy.

Module 2: Search Engine Optimisation (SEO) with AI

SEO is the foundation of all organic digital marketing. Students will learn how Google ranks websites, how to perform keyword research, how to optimise pages for search engines, how to build backlinks, and how to do local SEO for businesses. AI tools covered include ChatGPT for keyword clustering and meta description writing, Surfer SEO, and Google Search Console. Students will complete a live SEO audit of a real website as part of this module's assignment.

Module 3: Social Media Marketing — Instagram, YouTube, LinkedIn & Facebook

This module covers platform-specific strategies for all major social networks used in India. Students will learn how the Instagram algorithm works, how to grow a YouTube channel, how to use LinkedIn for B2B marketing, and how to run Facebook Pages for businesses. AI tools used: Canva AI for graphic design, CapCut AI for video editing, and ChatGPT for caption writing and content calendars. Each student creates and manages a live social media profile as part of class practice.

Module 4: Content Marketing & AI Writing

Content is king — and AI has made content creation faster than ever. This module covers blog writing, website copywriting, email newsletters, WhatsApp marketing copy, and video scriptwriting. Students will master ChatGPT for long-form content, Jasper AI for marketing copy, and Grammarly for editing. They will write and publish a 1,000-word SEO-optimised blog post as their live assignment. Understanding storytelling, brand voice, and audience psychology forms the core of this module's theory component.

Module 5: Google Ads (PPC) & AI Campaign Management

Pay-Per-Click advertising is one of the most in-demand skills among employers. Students will set up and run a Google Search Campaign from scratch, learn to write effective ad copy, understand Quality Score, manage budgets, and interpret campaign reports. Google's own AI-powered Smart Campaigns and Performance Max are covered in detail. Students will run a small live campaign with demo credit and present their results to the class.

Module 6: Meta Ads — Facebook & Instagram Advertising

Meta's advertising platform reaches over 450 million users in India. This module covers the Meta Ads Manager interface, audience targeting, retargeting, lookalike audiences, ad creatives, A/B testing, and campaign optimisation. Students will create a complete Meta Ads funnel — from awareness to conversion — using AI-generated creatives from Canva and ad copy from ChatGPT. Lead generation campaigns specific to educational institutes and local businesses are practised in detail.

Module 7: Email Marketing, WhatsApp Marketing & Marketing Automation

Not all digital marketing happens on social media. Email remains one of the highest-ROI channels globally, and WhatsApp is now India's most powerful business communication tool. Students will learn Mailchimp, Brevo, and WhatsApp Business API basics. They will design email sequences, set up automated welcome campaigns, and create WhatsApp broadcast lists. AI is used for subject line optimisation, send-time prediction, and personalisation at scale.

Module 8: Analytics, Reporting & Building Your Digital Portfolio

Marketing without measurement is guesswork. The final module brings everything together through Google Analytics 4, Google Search Console, Meta Business Insights, and custom reporting dashboards. Students will learn to interpret data, identify what is working, and make decisions based on evidence rather than intuition. The module concludes with every student building and presenting a complete digital marketing portfolio — including a campaign case study, SEO report, and social media strategy — ready to show to employers or clients.

AI Tools Covered in This Course

Career Opportunities & Salary After This Course

Completing the Digital Marketing with AI course from Tally Shiksha opens doors to a wide range of exciting career paths. Our placement team actively connects graduates with companies across Chhattisgarh, MP, Jharkhand, and nationally through our 170+ centre network.

What Makes Tally Shiksha's Digital Marketing Course Different?

There are dozens of online courses and YouTube tutorials that claim to teach digital marketing. But Tally Shiksha offers something they cannot: a structured, in-person learning environment with certified trainers, hands-on practice on real campaigns, peer learning in a classroom, and a nationally recognised certificate that employers trust.

Our trainers are working practitioners who manage real campaigns for businesses. Every concept taught in class is immediately followed by a practical exercise. By the end of the course, you will have run a real Google Ads campaign, managed a social media profile, written and published SEO content, and built a portfolio that proves your skills to any employer.

Tally Shiksha's certificate is recognised across our 170+ centre network and by our employer partners — giving you credibility that a generic online certificate simply cannot match. Our certificates are printed, verifiable, and accepted by digital agencies, MSME businesses, and corporate marketing departments across India.

Eligibility & Admission Process

Anyone who has passed Class 10 and has basic computer or smartphone familiarity can join this course. No prior marketing experience is required. New batches start every month in morning, afternoon, and evening timings to accommodate working students and professionals. For centre locations near you — including in Raipur, Bilaspur, Bhilai, Korba, Ambikapur, Durg, Rajnandgaon, and 170+ other cities — call us at +91 9111888012 or WhatsApp us today.